Training and enablement leaders often face the challenge of justifying investments in sales
training.
Whether you’re planning to launch a new training program or scale current initiatives, this
webinar will equip you with the tools to prove the value of your sales training.
During this presentation, you will learn:
Pirmary Capability Covered: Evaluating Impact
Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.
Please register above to view this Webinar.
Michelle Richardson is the vice president for Sales Performance Research. In her role, she is responsible for spearheading industry research initiatives, overseeing consulting and diagnostic services, and facilitating ROI measurement processes with partnering organizations.
Michelle brings more than 25 years of experience in sales and sales effectiveness functions through previously held roles in curriculum design, training implementation, and product development to the Sales Performance Research Center.
Dan Markin brings more than 20 years of senior leadership experience to The Brooks Group and is well-versed in B2B sales training, sales leadership, and sales strategy. He is passionate about coaching salespeople to further develop their capabilities for greater success by understanding their individual strengths.
As vice president of sales strategy and consulting for The Brooks Group, Dan leverages a powerful methodology based on human behavior, learning, and motivation to empower sales teams to establish a consultative sales process, build value and trust, gain confidence in their ability to consult with buyers, and achieve breakthrough sales results.
